• What do they all want that your business to do or provide?
• Esoterically what is the most important to them?
• What is it about the development of your proposition that will change things for them for the foreseeable future?

Once you’ve found the common denominating need you can determine what it is that they are in search of and develop your value proposition around that need. Keep in mind that your the purpose of your proposition is to identify and satisfy an unmet need that your target market possesses.

The answer to that question is easy. Your value proposition can equip you with the following benefits to your business:

• Create a strong differential between you and your competitors
• Increase not only the quantity but the quality of prospective leads
• Gain market share in your targeted customers
• Acquire enhancing tools that will help you close more business
• Improve your operation efficiency

You can get started developing your proposition. Just remember that an effective proposition describes what you do in terms of tangible business results:

“Mr Customer I do this (you’re looking for it) and that benefits you this way (which is where you want to be)…”

It draws interest and shares a success story within a few words. Here is an example of one of the best value proposition that belongs to a sales consultant:

Our clients grow their business typically by a minimum of 30-50% over the previous year. They accomplish this without working 80 hour weeks and sacrificing their personal lives.

Now, that proposition has power and gets the required attention.

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But what looks like a huge sum is not so impressive when you consider what you might need for a comfortable retirement. Today, a pension pot of £100,000 saved throughout a working life would buy a 65-year-old non-smoker an annuity, or annual income, of £6,000 to £7,000 a year (or £580 a month), and that’s before tax.

And don’t forget inflation: as the cost of living rises, a fixed monthly sum will buy less and less. To avoid this, you can take out an annuity that allows your retirement income to rise in line with inflation. However, at least initially, you’ll have to accept a lower monthly pension for this safeguard.

Of course, most people will receive a state pension. In this tax year, the full basic rate – dependent on your having worked for many years – is £84.25 per week. Those on low incomes can also get pension credits. Knowing how much you need to live on in retirement – and therefore need to save – is now more important than ever. In the past, many workers belonged to final salary pension schemes, which guaranteed to pay out a percentage of their final wage. But many companies are now closing such schemes to new entrants and demanding higher contributions from all staff.

The £100,000 example cited above pays an income that, for many, won’t be enough to support their current standard of living. Yet it’s much greater than the average private pension savings pot amassed by Britons: industry estimates of this vary from £25,000 to £32,000.

YOU NEED A BUSINESS.

THAT’S WHAT YOU NEED!

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Congratulations! Done correctly, it can be both heartwarming and financially rewarding.

Companions play a crucial role in improving the quality of life for those who are not chronically ill, yet require some type of supervision and assistance. The recent census reports that the current year value of companion services is estimated at £16b and is expected to increase up as the Baby Boomer generation continues to age.  Here are some compelling statistics:

• Seniors prefer to stay in the comfort of their own home.
• The research concluded that “The older population is becoming the fastest growing segment of our country”.
• 75% of “Baby Boomers” are approaching retirement age.
• There are more people of retirement age than teenagers.
• A vast majority of adult children live away from their parents, which makes providing assistance extremely difficult.
• As medical technology advances, so does an individuals life expectancy.
• Entrepreneur Magazine boasted that “Senior care was the hottest franchise idea for the year 2004”. They also explained that “Senior opportunity is only in its first inning, and dramatic explosive growth is still to come in the decade ahead”.

There are several ways to get into the Homecare business; start your own, buy an agency, or buy a franchise. Each has its own pro’s and con’s, but here we will focus on two; starting your own (with a little help!) and buying into a franchise.

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The franchising arena is having a dream run all over the world. As the IT bubble burst, people found out how risky start-up businesses can be. But, people still want to launch a business of their own. That is why franchising is becoming a perfect vehicle to launch a career. Franchising gives you all the joys of operating your own business, but without the failure rate associated with it. Franchising is perfect for those who love to dream big, but are not big risk takers. This business also means following a proven business method; you sell a product or concept that has a history of success and high demand in the market. You do not have to spend valuable time and money in popularizing your services/products. Hence, your chance of success gets greater and better with franchising.

• Another reason why people choose franchising instead of a start-up is the host of supports that the franchisor provides. From helping in the process of site-selection to guiding you in recruiting the right candidate, a franchisee gets all sorts of assistance from the experienced franchisors.
• In addition, when it comes to training, the franchisor teaches all the tricks of the trade. The franchisors made certain mistakes while they started the business; now, they teach their franchisees ways of avoiding them and as a result, the franchisees enjoy a smooth sail. Compare that to a fledgling business; here the entrepreneur is supposed to fall over and again before he learns to execute it in the right way. That is why they have to bear the higher failure rate than a franchisee.
• Another great thing about the franchising industry is bulk-purchasing. A franchisor buys for all of its franchisees; hence it gets huge discounts from the supplier/manufacturer. This is the reason why its franchisees can sell the products at a lower price, which becomes their competitive edge in the market. The franchisors and franchisees share their costs in advertising and marketing, which also lowers the expenditure of running the business.

Many people shy away from franchising business, because here they need to pay an up-front fee and a monthly management charges but if you compare that with the money spent on starting from the scratch and establishing a successful business; it will seem insignificantly small!

Lastly, selecting the franchising industry is a much better option, because you know what you are getting into. This web site will give details of how much investment you have to make for the business. As a result, you can choose a business according to your budget. But in a start-up business, you will never know how much initial investment you are required to make. Since you are creating a system rather than following one, you have to spent money sometimes on unnecessary account. So, be wiser and invest in a franchising business according to your financial ability and choice

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